World Tourism Day, observed annually on September 27, celebrates the profound impact of tourism in connecting cultures and promoting economic growth. This year, the theme focuses on “Sustainable Tourism for a Better Future,” highlighting how responsible travel can contribute to both environmental preservation and global cooperation.

The Origins of World Tourism Day

Since its inception in 1980, World Tourism Day has shone a light on tourism’s role in shaping cultural, social, and economic landscapes. The day commemorates the adoption of the UNWTO Statutes in 1970, a pivotal moment in the global travel industry. As tourism bridges divides, this annual event reminds us of its potential to unite people from all walks of life.

World Tourism Day 2024 Host Country: Georgia

In 2024, Georgia takes the stage as the host country, showcasing its diverse heritage and growing influence in the global tourism market. Known for its rich history and breathtaking landscapes, Georgia epitomizes how tourism can open doors to cross-cultural dialogue and understanding. Positioned between Eastern Europe and Western Asia, the country serves as a living testament to how travel enriches both visitors and locals alike.

Theme for World Tourism Day 2024: Sustainable Tourism for a Better Future

The 2024 theme emphasizes the urgent need for sustainability in tourism, promoting eco-friendly travel practices that respect natural environments and local communities. By adopting sustainable travel habits, tourists can minimize their footprint and support long-term peace and prosperity. This year’s theme encourages global travelers to rethink their impact and choose responsible ways to explore the world, ensuring tourism benefits everyone.

This year’s World Tourism Day calls on travelers, businesses, and governments to commit to a future where tourism contributes to a greener, more inclusive world.